Advantages of Recommender based on the Customer Purchase Incidence Model

• Observed consumer behavior is the most important information for predicting consumer behavior online and offline.

• Market basket analysis shows up to 70 percent cross-selling potential.

• Facilitates ``repeat-buying''.

• Not subject to incentive problems of explicit recommendations.
  (Transaction cost of fakes high, no free-riding, ...)

• Privacy preserved (anonymous service).

• Low transaction cost for broker, fully automatic.
  (No editor, author, web-scout, ...)

Index: Contents