Consumer Panel vs. Browser Sessions

The repeat buying theory uses information from consumer panels

Consumer Panel	Browser Sessions
consumer products	web-sites
purchase incidence	selection of a web-site
number of items bought ignored	repeat visits per session ignored
package size ignored	number of pages browsed ignored
identity of customer known	anonymous user sessions
purchase history known	history unknown
non-buyers known	non-buyers unknown

• Browser sessions can be used as consumer panels with unobserved consumer identity. The identity is not needed to use the model at the aggregate level!
• Non-buyers are not needed for the LSD model

Index: Contents