Die Warenkorb- oder Sortimentsverbundanalyse bezeichnet eine Reihe von Methoden zur Untersuchung der bei einem Einkauf gemeinsam nachgefragten Produkte oder Kategorien aus einem Handelssortiment. In diesem Beitrag wird die explorative Warenkorbanalyse näher beleuchtet, welche eine Verdichtung und kompakte Darstellung der in (zumeist sehr umfangreichen) Transaktionsdaten des Einzelhandels auffindbaren Verbundbeziehungen beabsichtigt. Mit einer enormen Anzahl an verfügbaren Erweiterungspaketen bietet sich die frei verfügbare Statistik-Software R als ideale Basis für die Durchführung solcher Warenkorbanalysen an. Die im Erweiterungspaket arules vorhandene Infrastruktur für Transaktionsdaten stellt eine flexible Basis für die Warenkorbanalyse bereit. Unterstützt wird die effiziente Darstellung, Bearbeitung und Analyse von Warenkorbdaten mitsamt beliebigen Zusatzinformationen zu Produkten (zum Beispiel Sortimentshierarchie) und zu Transaktionen (zum Beispiel Umsatz oder Deckungsbeitrag). Das Paket ist nahtlos in R integriert und ermöglicht dadurch die direkte Anwendung von bereits vorhandenen modernsten Verfahren für Sampling, Clusterbildung und Visualisierung von Warenkorbdaten. Zusätzlich sind in arules gängige Algorithmen zum Auffinden von Assoziationsregeln und die notwendigen Datenstrukturen zur Analyse von Mustern vorhanden. Eine Auswahl der wichtigsten Funktionen wird anhand eines realen Transaktionsdatensatzes aus dem Lebensmitteleinzelhandel demonstriert.

Several successful projects (Linux, Free-BSD, BIND, Apache, etc.) showed that the collaborative and self-organizing process of developing open source software produces reliable, high quality software. Without doubt, the open source software development process differs in many ways from the traditional development process in a commercial environment. An interesting research question is how these differences influence the adoption of traditional software engineering practices. In this chapter we investigate how design patterns, a widely accepted software engineering practice, are adopted by open source developers for documenting changes. We analyze the development process of almost 1,000 open source software projects using version control information and explore differences in pattern adoption using characteristics of projects and developers. By analyzing these differences we provide evidence that design patterns are an important practice in open source projects and that there exist significant differences between developers who use design patterns and who do not.

Amazon.com paved the way for several large-scale, behavior-based recommendation services as an important value-added expert advice service for online book shops. In this contribution we discuss the effects (and possible reductions of transaction costs) for such services and investigate how such value-added services can be implemented in context of scientific libraries. For this purpose we present a new, recently developed recommender system based on a stochastic purchase incidence model, present the underlying stochastic model from repeat-buying theory and analyze whether the underlying assumptions on consumer behavior holds for users of scientific libraries, too. We analyzed the logfiles with approximately 85 million HTTP-transactions of the web-based online public access catalog (OPAC) of the library of the Universität Karlsruhe (TH) since January 2001 and performed some diagnostic checks. The recommender service is fully operational within the library system of the Universität Karlsruhe (TH) since 2002/06/22.

Since more and more Web sites, especially sites of retailers, offer automatic recommendation services using Web usage mining, evaluation of recommender algorithms has become increasingly important. In this paper we present a framework for the evaluation of different aspects of recommender systems based on the process of discovering knowledge in databases introduced by Fayyad et al. and we summarize research already done in this area. One aspect identified in the presented evaluation framework is widely neglected when dealing with recommender algorithms. This aspect is to evaluate how useful patterns extracted by recommender algorithms are to support the social process of recommending products to others, a process normally driven by recommendations by peers or experts. To fill this gap for recommender algorithms based on frequent itemsets extracted from usage data we evaluate the usefulness of two algorithms. The first recommender algorithm uses association rules, and the other algorithm is based on the repeat-buying theory known from marketing research. We use 6 months of usage data from an educational Internet information broker and compare useful recommendations identified by users from the target group of the broker (peers) with the recommendations produced by the algorithms. The results of the evaluation presented in this paper suggest that frequent itemsets from usage histories match the concept of useful recommendations expressed by peers with satisfactory accuracy (higher than 70%) and precision (between 60% and 90%). Also the evaluation suggests that both algorithms studied in the paper perform similar on real-world data if they are tuned properly.

In this contribution we transfer a customer purchase incidence model for consumer products which is based on Ehrenberg s repeat-buying theory to Web-based information products. Ehrenberg s repeat-buying theory successfully describes regularities on a large number of consumer product markets. We show that these regularities exist in electronic markets for information goods, too, and that purchase incidence models provide a well founded theoretical base for re-commender and alert services. The article consists of two parts. In the first part Ehrenberg s repeat-buying theory and its assumptions are reviewed and adapted for web-based information markets. Second, we present the empirical validation of the model based on data collected from the information market of the Virtual University of the Vienna University of Economics and Business Administration from September 1999 to May 2001.

myVU is a next generation recommender system based on observed consumer behavior and interactive evolutionary algorithms implementing customer relationship management and one-to-one marketing in the educational and scientific broker system of a virtual university. myVU provides a personalized, adaptive WWW-based user interface for all members of a virtual university and it delivers routine recommendations for frequently used scientific and educational Web-sites.