- Information technology constantly changes the relationship
between customers and a company.
- Convenience and better service for customers are key factors for
success.
- Intelligent gathering, integration and usage of information
about the customer is vital in order to survive competition.
- Data Warehouses and Data Mining provide the components
for mass customization.
Previous: Example: Amazon.com
Next: Readings
Index: Contents
© 1999
Michael Hahsler,
Abteilung für
Informationswirtschaft,
Living Lectures - Virtual University,
The Virtual Library,
WU-Wien.
12/12/2001 13:6:5