Introduction and Motivation

• Strong competitive pressure in a service based economy (1-to-1 marketing, mass customization)
• IS to support a learning relationships with other entities
  • EDI (Electronic data interchange)
  • CRM (Customer relationship management)
  • SCM (Supply chain management)

• IS for the organizational memory
  • ERP (Enterprise resource planning)
• Mergers and acquisitions cause nonuniform IT infrastructures
• Automation: Transaction records are available and contain valuable information but they are hard to analyze
• Technology for analysis is available and already mainstream

Index: Contents