Data Mining

From Michael J.A. Berry and Gordon Linoff, Data Mining Techniques:

• Data mining provides the enterprise with Intelligence.

• Data mining is the exploration and analysis, by automatic or semiautomatic means, of large quantities of data to discover meaningful patterns and rules.

Reasons for Data Mining:

• Data is being produced
• Data is being warehoused
• Computing power is affordable
• Competitive pressure is strong
• Commercial Data Mining software packages are available

Index: Contents